We collect personal information that you voluntarily provide to us, including:

• Contact information (name, email address, phone number, shipping and billing address)
• Account details (username, password, preferences)
• Order information (items purchased, purchase history)
• Payment information (processed securely by third-party payment processors)
• Personal preferences (wishlists, marketing preferences)
• Device and browsing information (IP address, browser type, cookies, browsing behavior)

We use the collected data to:

• Fulfill orders and provide customer service
• Process payments and manage transactions
• Send transactional and marketing communications (if opted-in)
• Improve our website experience and tailor content
• Conduct analytics and measure website performance
• Comply with legal obligations and enforce our terms

We use cookies, pixels, and similar technologies to collect data about your interactions with our Site. This helps us:

• Keep your session active and secure
• Remember your preferences
• Track website performance and usage
• Deliver relevant advertisements through third-party platforms (e.g., Google, Meta)

You can manage your cookie preferences through your browser settings. Certain features of the Site may not function properly without cookies.

We may share your personal information with:

• Third-party service providers (payment processors, logistics partners, email marketing platforms)
• Advertising and analytics partners (for targeted advertising, where permitted)
• Legal authorities, if required by law or to protect our rights

We do not sell personal data for monetary gain. However, the use of third-party tracking tools may be considered a "sale" or "sharing" under certain U.S. state privacy laws. You may opt out of such tracking via the "Do Not Sell or Share My Personal Information" link on our website footer (if applicable).

Depending on your state of residence, you may have the following rights:

• Right to know what personal information we collect and how we use it
• Right to access your personal data
• Right to request deletion of your data
• Right to correct inaccurate data
• Right to opt out of the sale or sharing of personal data (if applicable)
• Right to non-discrimination for exercising your rights

To exercise these rights, please email us at: care@scarlettpoppies.com. We may verify your identity before processing your request.

We retain your personal data for as long as needed to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

Our website is not intended for children under 18. We do not knowingly collect personal information from children.

We implement reasonable physical, technical, and administrative safeguards to protect your data. However, no online transmission or storage method is 100% secure.

Our Site may include links to other websites not operated by us. We are not responsible for the content or privacy practices of these third parties.

Payments are securely processed by PCI-compliant third-party gateways. We do not store your credit/debit card details.

We may update this Privacy Policy periodically. The revised version will be posted on this page with a new effective date. We encourage you to review it regularly.

For any questions or requests related to your personal information, please contact us at: Email: care@scarlettpoppies.com Customer Service Hours: Monday–Friday, 9 AM–5 PM GST